Glentoran's results failed to improve during the early months of the 1997/98 campaign. Le Coq Sportif in their second year as shirt manufacturers also failed to impress with this lazy effort. The shirt's only redeeming feature was a quirky granddad collar, but other than that it was the blandest shirt the Glens had worn for twenty odd years. Tommy Cassidy continued to wrestle with a jaded and unresponsive squad. A poor run of one victory in seven games led to unrest amongst supporters. In early November Glentoran's finest gentleman and former manager Billy Neill passed away. The following Saturday after a 2-0 defeat by Linfield in the league Cassidy announced his resignation. The Glens moved at a pace to employ former player and old adversary Roy Coyle to take over the reins. After a disappointing first game Coyle set about instilling pride and belief back into the squad. Paul Leeman, Andy Kirk and Stuart Elliott were all beginning to make their mark on the first team. The Glens saw three players sent off against Linfield on the 7th March at Windsor; however the side turned the negative into a positive by seeing the Blues off in the Semi Final of the Irish Cup less than a month later, in a game which kicked off at 11am.
Le Coq Sportif managed to convince two teams in the whole of Europe that this shirt would make a suitable away option in 1997. East Fife and Glentoran! Worn with white shorts and lilac socks it was met with whistles of derision by both sets of fans at Mourneview Park in September 1997. The death knell for another remarkable shirt was sounded when the side travelled to Shamrock Park to play Portadown in the Gold Cup. Glentoran lost the game 7-3. The east Belfast outfit had not conceded seven goals against an Irish League side since New Years Day 1966. That result did for both the manager and the shirt. Time has mellowed fans views on this particular strip and it now also ranks up there with the “Big Chicken” as another iconic image of Glentoran in the Nineties.